First and foremost, my heartiest congratulations on securing the interview for SEO content writer, I understand you must be anxious. Still, there is nothing to worry about because, in this blog, I have covered ten pivotal questions and their answers that are most frequently asked for SEO Content Writer Interview Questions.
Being an SEO content writer is a blessing; you continuously learn and never lose. It is a win-win situation every single time. Searching for keywords, optimizing, ranking, competitions, plugins, etc., is quite a job at stake, but the return is advantageous; infinite knowledge and sound money. Since the job is rewarding, it is preferred by many individuals; therefore, it is difficult to secure a position whenever there is an opening. However, don’t worry, as I am an SEO content writer just like you, and I know what the possible frequent questions that can come in the upcoming interview for you are.
Below are the ten questions for this year, 2022, that the interviewer can ask for your upcoming SEO content writer position; let’s begin…
What is an organic result? | SEO Content Writer Interview Questions
The websites shown on Google or any other search engine, whenever something is searched, are shown on the Search Engine Result Page (SERP). The websites are ranked; the top-most websites are best optimized per the search engine’s requirement.
Organic results are for those websites that have optimized the site by using the right keywords, keyword density, page speed, quality content, brand and domain strength, etc. and not using trickery, advertising ways like Search Engine Marketing (SEM), or affiliation; inorganic SEO. Organic SEO lasts longer than inorganic SEO; however, inorganic SEO gives a head start.
An overview of keyword proximity, keyword density, and keyword difficulty?
Keywords are a significant subset of Search Engine Optimization (SEO). It helps the searcher to find the information easily with some specified words. The keywords must be used mechanised to make it effective like the number of times it appears on the webpage makes it easier to grab the attention of searchers and rank higher.
This ratio is called keyword density; one to two keywords are sufficient for a hundred-word content. Keyword proximity refers to the distance between keywords of a phrase within a content. Lastly, Keyword difficulty, also known as KD, is a measure of how hard it will be for a website to be ranked on the first page of any search engine.
What are TLD and ccTLD?
Top-Level Domain (TLD) is the last element of an internet address; .com, .org, .net, etc. On the other hand, the country code Top-Level Domain (ccTLD) is a two-character domain for each nation, distinctly; .us, .pk, .ca, etc.
Define the long tail keyword.
Keywords can be either short or long; phrases with more than three words are considered long-tail keywords. They have less competition but a high conversion rate. These keywords must be used technically as they are precise and mostly match the searcher’s demand.
What do you know about the bounce rate in Search Engine Optimization (SEO)?
The bounce rate shows the interest of the searcher. Technically, a proportion of visitors return or bounce off after seeing the first page or the landing page. To reduce the bounce rate of any site, the SEO content writer must ensure the page keeps the visitor engaged by using a Call to Action (CTAs) or internal links.
To the best of your knowledge, explain LSI?
Latent Semantic Indexing (LSI) are keywords that help to improve the ranking on SEO, but how? Keyword stuffing is using the same keyword over and over again, which leaves a negative impact on SEO; however, using the co-occurring keywords helps to diversify the page and makes it even better optimized. LSI keywords ensure the best-weighted keyword relevant to the topic is chosen to avoid stuffing.
How to measure the success of SEO?
It usually depends on the company’s goal; however, Key Performance Indicators (KPIs) can be measured to check the success; for instance, increasing traffic, increased inbound links, uplifting a particular keyword that provide more referral traffic, more signups or conversion rate, etc. These indicators can be viewed as a general way to measure SEO success by any SEO content writer.
How to do keyword research or approach the right keyword?
During the interview for an SEO content writer, this is the fundamental question that can be asked anytime. The answer varies among different SEO content writers. In other words, it depends on the tool being used; Therefore, before the interview, be prepared for this question. You may also show a portfolio of your most highlighted project and show the interviewer the tool you have used to buck up your profile.
Differentiate between do-follow and no-follow.
Both of the methods are a way to identify and transmit information about a link to the search engine of how to associate it with the website. A do-follow link is a way to tell the search engines to help rank the other site higher by sharing the link juice, whereas, on the other hand, the no-follow link is a way to mention the link without higher the rank on the search engine. No-follow link code is rel = “nofollow”. This code can be used to turn a do-follow link into a no-follow link.
Mention Some Elements of On-Page and Off-Page Search Engine Optimization (SEO)?
On-page SEO is a way to optimize the elements of the website, like page speed, keywords, etc., to get more traffic and conversion rate. Whereas on the other hand, Off-page SEO is the ways opted to get the website ranked higher, like marketing strategies, affiliation, do-follow links, backlinks, etc.
- Keyword Optimization
- Meta Description
- Internal Linking
- Title Tags
- Quality Content
- URL structure
- Social Signals
- Search Engine Marketing (SEM) ~ Pay-per-click
- Domain Authority
If you are a beginner looking to start your content writing business, then don’t forget to read our detailed article on How to become a freelance writer with no experience?